For all those cycling aficionados out there the name Brooks is synonymous with luxury saddles. The leatherware company was founded by John Boultbee Brooks in 1866 off New Street in Birmingham.
Originally leatherware manufacturers for the equestrian trade, John Brooks developed his trademark leather, sprung saddle after borrowing his friend’s bicycle and having a sore time on its wooden saddle. Ouch!
Since then thousands upon thousands of posteriors have been pampered by Brooks saddles, now based in Smethwick and of course – built in Brum!