Bing! Bing! Where would we have been without the bicycle bell?

Another first for Brum – John Richard Dedicoat was originally Apprenticed to James Watt(of whom, more later). He went on to make the Pegasus brand of bicycles and crucially, invented the humble bicycle bell.

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Before the bell. Road users were subjected to abuse and aggression. Thanks to Dedicoat, cycling became a civilised and polite pastime.

So, without Mr Dedicoat’s invention cycling may have ended in aggression, anger and antipathy towards the bicycle. Thank you James for creating the pleasant and endearing tring of the bell that encapsulates all that is beautiful about bicycling. Once again – built in Brum!

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